Crimson American Grill was an existing restaurant in need of a complete upgrade. The existing building was demolished and a new building was erected in its place. The interior was designed around the rich Italian history of the family owners. Custom artwork developed from vintage family photos were used as inspiration behind the color palette, textures and patterning throughout the various dining areas. The main dining room boast a crimson red ceiling. The most stimulating color for human appetite. There is also a separate bar room for more casual dining and an outdoor patio with roll up doors and accessory bar service.